I read an article yesterday about how search engines have changed and are constantly adapting to give the user what they believe they are searching for and this got me thinking about the whole control of information or mis-information.
With more and more people using the internet as their regular source for news and information. With new technology likely to make us even more web dependent by allowing us to access the internet in new ways from anywhere. Should we be more aware of how this information is searched and delivered to us and who is in control of it?.
Search engines are our main portal to all the lovely free information online, but how many consider the power these companies hold - with a recent Facebook login / Google search issue proving how trusted and unwittingly people search.
If google and all the other big search engines are tailoring their search results to give us specific types of information. They are inadvertently limiting and filtering the information we get.
This has been made more public recently when Google changed its search results in China to censor / remove whole parts of Chinese history to gain a footing in the lucrative Chinese search market.
This is happening at a less obvious level on a day to day basis as search engines alter their search functions to suit what they believe people are searching for, but is this also effecting what we are searching for…? Potentially ending in a Orwellian Big Brother scenario where all information and news we received is controlled by search engines.
“War is peace, freedom is slavery, ignorance is strength”
George Orwell, 1984

